EBANX GO
Building from scratch a global current account for Brazilians
When
2017 & 2018
Role
UX & UI
Native mobile apps only
iOS & Android
Stack
Due to a highly bureaucratic system and very high fees charged by traditional players, Brazilian had a hard time dealing with international expenses and foreign currencies in general. EBANX GO is an international current account with a debit MasterCard®, in which the consumer has the possibility to add, send, receive and spend balance in several different currencies, with the lowest exchange rates and fees in the market.
TL, DR
Introduction
EBANX GO is a consumer focused product from EBANX, a cross-boarder payments leader in Latin America servicing both merchants and consumers. EBANX offers complete payment solutions for Brazilian and Latin American markets that enable business to expand with the necessary intelligence and efficiency for consistent growth in Latin America.
The problem
In Brazil, due to a lot of specific regulations, users have to face a lot bureaucracy and pay high fees when exchanging currencies, sending money abroad and receiving it from abroad too. These processes have always been some of the greatest pains of travellers, expats or interchange students. So basically people have to choose between paying high exchange rates + the bureaucracy of buying cash or paying high exchange rates + high financial taxes for using their international credit cards. To open an international account is an option to only just a handful of Brazilians.
95,8%
of researched users are taking cash when travelling abroad.
Why? The tax for buying cash in Brazil is 75% cheaper than the one charged on a credit card expense.
72%
of researched users would prefer to take a debit card instead of cash.
Why? In general, users claim that safety is a major concern when traveling with large amounts of cash.
Data insights
Opportunity
USD 14 billion were moved by more than 9 million Brazilian travellers in 2015, accordingly to Brazilian Tourism Ministry. USD 2 billion were moved by Brazilians sending or receiving money from Europe in 2014, accordingly to the Immigration Policy Institute from World Bank, in 2014.
Designs
The app core screes: statement, balance(s) and transactions and profile
The app swipe navigation
Sign-up form was broken down into single step screens
Lottie based UI animations
Card unblocking request loading and confirmation
Confirmation email sent
Billing and card shipping addresses screens and thank you screen
First release and iteration
Ariel Patschiki, EBANX Product Director, was very thrilled for the product Beta launch. (Photo by Ricardo Franzen).
After releasing a first test batch of 500 Beta accounts + cards on July 2017, we were able to iterate the product design based on real user experiences, as well as collect data to redefine the next priorities on the roadmap and even getting rid of a couple of features that we were expecting to develop. Tableau, Fabric.io and Intercom were critical for collecting insights and users behaviour data.
Virtual card screen
Biometric authentication for money transfers and exchange currencies feature
Outcomes from EBANX GO Beta release
76%
conversion on the sign up funnel
24.16%
User retention (90 days)
Users spent in average 92% of their balance when travelling (In total US$175k were spent in 33 countries)
In average users are taking 66% of their travel money on EBANX GO
36%
conversion on profile completion
53%
conversion rate on opened deposits
8 minutes avg. time for ticket resolution by chat support
12.4% DAU/MAU avg.
Data collected on the last quarter of 2017 using Firebase Analytics, Fabric.io and Intercom
Extras
Card design and welcome kit
During the earlier stages of the product development, I also created the logo and branding for EBANX GO, so we could apply our card design for Mastercard approval. Alongside with other EBANX designers, I developed the card welcome kit concept, which was part of the card activation UX. The card was activated by using the camera to scan it.
The GO Team
Diego Martins
UX & UI
Egon Lugo
UX Writer
Ana Cecília Ribeiro
Risk Analyst
Daniel Antar
Business Analyst